Wedding Photography Brochure

Category Graphic Design
Client Tony Kluge Photography
Agency / Designer The Colour Mill

Brief

Tony required a brochure to show off his range of wedding photographs and services. Requirements: A4 brochure design; Landscape format, Communicate Tony’s message of unique, hand crafted photography; Allow the photos to speak for themselves; Consistent branding. We needed a style of graphic design that both complimented his work ethic and would stand out in a crowded market. The brand that we had already developed used a unique font, strong colour palette and subtle background textures.

Result

Importantly the brochure has been popular at wedding fayres, with potential clients keen to pick up a copy and take it home. Not only has Tony seen bookings increase since introducing the new brochure, some couples are asking for a similar unique design to be applied to their wedding photo albums. These albums and story books are great opportunities for wedding photographers to offer extra products and this further enhances Tony’s unique position.

Solution

To achieve the right quality, I decided to use a consistent but flexible grid based layout. This enabled me to create a brochure full of unique page layouts, allowing each photo room to speak, whilst keeping a strong sense of rhythm. To finish, the brochure was printed on some gorgeous uncoated paper stock to perfectly compliment the textured, tangible feel of the design.