Initially 10 FeetTall had positioned itself as an individual and unique offering in Cardiff, however overtime it has become accepted as a venue for professionals to relax and unwind. It was felt that 10 Feet Tall needed to return to their left field roots and attract a younger audience in order to keep its market share.
Result
To be Provided
Solution
We developed a concept working closly with 10 Feet Tall to adopt a visual 
approach that could be transfered throughout all output. Using imagery normally associated with gentleman’s clubs and hunting lodges combined with a European look to typography.