Cardiff Design Festival

Brief

The brief was to develop a newsletter that was appealing to both the sixth form students and the wider community. The client discussed what approach they would like and The Info Group developed a number of possible solutions before agreeing with the client as to what was most appropriate.

Result

The result is a lively, colourful publication that is cost effective to produce and is not necessarily dependent on high quality images to be successful. It is now essential for establishments of this kind to reach out to the wider community and a publication such as this helps to communicate, educate and entertain.

Solution

The solution needed to be simple, direct and attractive whilst being easily reproduced on a regular basis. Each issue needed to be different, fresh and dynamic whilst being relatively straightforward to write and produce.