Serious is a sub brand of outdoor retailer Gelert, selling a fashionable range of clothing accessories for men, women and children. Following a wider branding project, our brief was to create a new brochure for Serious’s Autumn/winter collection.
Result
The result is a beautiful catalogue worthy of competing with major retailers and high street stores. Some of the graphics have gone on to feature on in store pos and packaging.
Solution
The most important element would be the photography, and how image would combine with graphics to create engaging page spreads. We chose real people to model and braved the chilly October weather to capture these amazing photographs in the Welsh mountains. Location was of course another important element, so we picked some perfect locations around Bangor and Llanberis. A two day shoot resulted in the theme of ‘road trip’ and this went on to play a big part in the graphics and overall design.
Click here to download the Cardiff Design