Cardiff Design Festival

Brief

bwa’s challenge for this project was to create a suite of materials that encompassed not only the Ethical Property Company Annual Report, but also the Share Issue Prospectus and List of Tenants document. The content across the documents ranges from detailed financial information to individual case studies, graphics and profiles – meaning that whilst each document requires its own visual style and approach, all three must share key flexible characteristics that allow their combination as a series

Result

The ‘Epicentre of Change’ suite of documents created by bwa have already proved to be a great success. The visual unity of the documents has helped cement the many varied efforts of the Ethical Property Company across all fronts. Each document has been seen to successfully target their respective audience, whilst also reinforcing a unified campaign approach. The ambitious targets set out in the Share Issue Prospectus are already well within reach – and have been a measurable success.

Solution

bwa’s solution aims to maximise the unique characteristics of each document in a way that allows their successful combination to emphasise their individual role, and in doing so reflects the ideals of the Ethical Property Company. The central graphic device of symbolic radiating circles shows how an EPC centre can become a community focal point, and how its influence resonates, creating more waves with ever larger amplitudes, and so the ethical message is passed on at an even louder volume.

Project website

http://bwa-design.co.uk