Cardiff Design Festival

Brief

The University of Glamorgan was looking for a concept that would portray a real aspect to the new students prospectus whilst at the same time showcase the success of the incumbent students implying what future students what could achieve at such an influential and resource rich University. The prospectus needed to represent an holistic approach to the varied courses on offer in the Creative and Cultural Industries and be compelling enough to encourage the potential student market to pick it up.

Result

The University of Glamorgan's Marketing team were overwhelmed with the finished item prompting the Head of Marketing to promote the prospectus as an example of how marketing literature should be created in the future - Comments from Glamogan Students – '..is that real!!!' Comments from Glamogan Marketing Staff– '..Wow!!!'

Solution

Working with the University of Glamorgan brand CR created a unique cover using photography, models, stylist, bringing together a creative concept that successfully portrayed the varied course opportunities on offer at Glamorgan through the use of 4 key models dressed in clothing created by staff and students from the University. This concept carried through to an 86 page prospectus that showcased the students own work.

Project website

http://cci.glam.ac.uk/