Cardiff Design Festival

Brief

Vale Healthcare opened up a new hospital at Hensol in the Vale and wanted to promote this new facility and service. An invitation was given to CR to participate in a three way pitch to provide campaign concepts for the brand new private hospital opening up in Cardiff whilst reaffirming the brand. CR was challenged to create a comprehensive range of above the line marketing materials to promote the new hospital and services.

Result

The campaign incorporated, billboards, bus shelter ads, posters, mailers, taxi graphics, bus advertising and magazine advertising culminating in a high profile launch at the new hospital in the Vale. The campaign has seen additional messages being produced in the same theme so reaffirming and elongating the brand and the presence that the original campaign created.

Solution

CR created a concept 'The NEW Hospital of Choice' in a clean, confident, typographical approach supported with the image of a stethoscope in a blue heart shape, reaffirming the caring nature of Vale Healthcare and appealing to the emotive level of the viewer.

Project website

http://www.vale-healthcare.com