Cardiff Design Festival

Brief

To create a suite of inspiring designs to promote the premise ' Extraordinary performers in ordinary locations'. The designs would need to inspire youth performers to apply to become members of the NYAW. The Suite of communication collateral included leaflets/ posters/ direct mail/ programmes.

Result

Feedback from both internal NYAW staff and members;and also external key influencing audiences has been extremely positive as can be seen from the following quotes .... 'You've just made us look cool!" Youth Music Manager NYAW "..the images were inspirational and in 34 years as a Councillor I can honestly say the magazine will not leave my desk until the end of the Season' Cllr L Whittle, Leader, Caerphilly CBC.

Solution

CR created a concept of photographing members performing their art in everyday environments ie in shopping arcades; train stations; on hill sides; on the coast; at Caerphilly Castle etc. CR directed a national photographer renowned for working with people in out door settings to create a suite of sensational images. The images were used to work on direct mailers / posters / magazines and performance programmes to promote the various shows planned.

Project website

http://www.nyaw.co.uk