Cardiff Design Festival

Brief

Stills were approached to create an advertising campaign for Hayes Apartments, a new property development above St David’s shopping centre, that would differentiate them from the many similar developments advertising in the same publications. The brief was to raise the profile of the Hayes Apartments brand, whilst showcasing the penthouse specification finish of the apartments.

Result

In the month following the launch of the Hayes Apartments Lifestyle Campaign, the number of unique visitors to the website more than doubled based on the previous month’s figures, and 34 apartments were sold during the total run of the three month campaign.

Solution

Building on the unique location of the apartments, one of its key selling features, we developed a fashion-led campaign which also built the aspiration of the brand. We used three of the show apartments in which to stage three different shots to appeal to each of the three demographics. After putting together mood boards for each of the shots and finalising this with the client, we commissioned a fashion-photographer, models, stylists and hair and makeup artists.

Project website

http://www.hayes-apartments.co.uk/