Cardiff Design Festival

Brief

We've been working with the y3s Group (formally Yes Loans & Mortgages) since 2002 offering design and marketing services. Before the recession hit y3s had become one of the UK's largest and most successful providers of financial products to brokers and intermediaries. During the recession, whilst many of their competitors were closing their doors, y3s scaled down, diversified and innovated to overcome the economic decline.

Result

y3s have now re-gained their grip on the market and have increased staff numbers significantly. Although much of their success is down to their product innovation, Director, Matt Cottle maintains that marketing had played a big part -"Bluegg have made a concerted effort to assist us through the economic downturn and I have no doubt that marketing has been massively important to our business and the move over to electronic marketing has created a big rise in interest and enquiries."

Solution

y3s have always used marketing, even through the toughest of times, so we decided to refresh their branding which applied to a number of new service offerings. We also moved virtually all their marketing to electronic methods, swapping printed brochures and magazine advertising with interactive presentations and direct mail with email marketing.

Project website

http://www.y3sfinancialservices.com