Tilon a manufacturing company based on the Heads of the Valleys approached CR to create a brand identity that would represent Tilon in the Industrial Partitioning market. The objective of the brand needed to portray a strong, reliable and professional personality very much reflective of the product positioning within the industrial market. The brand needed to extend to communication literature/ direct mail / advertising and on line web presence.
Result
Following the success of this brand further sub brands were also developed to promote the additional product offerings within the Tilon Composites portfolio.
The clients response “Fantastic! I wanted to let you know how extremely pleased I am with the brand and identity and all that you have created for Tilon. You have given us the perfect platform to sell our products to an international market. Thank you CR.”
Solution
The product that Tilon produced was mainly the extrusion of recycled plastics formed into sound insulation barriers and safety barriers for both indoor and outdoor use and also all purpose decking for commercial and domestic use. A photographer was commissioned and art directed by CR to show how simply the barrier systems could be set up by just two people. The message was carried through to communication literature/ direct mail / advertising / pr and on line web presence.
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