Seren Group Branding

Category Also would be categorised as Branding
Client Seren Group
Agency / Designer Bluegg

Brief

Following a credentials pitch Bluegg were tasked with rebranding the Seren Group, a support organisation and housing association. The project consisted of creating new identities, marketing collateral and brand guidelines for 6 group members - most of which are charitable.

Result

Following the rebrand the Seren Group is now seen as a major housing association partner in its locality. Through marketing, awareness of the group among it's clients and commercial partners has increased.

Solution

Following an intensive period of market research, focus group discussions we created a set of new identities for the group focusing on the most important aspect of their organisation - people. We also created a new brand personality of warm, welcoming and helpful which as been instilled throughout their marketing, and building interiors.