Category Brand Design Client Seren books Agency / Designer James Good Limited
seren books
Brief
Seren is a traditional Welsh publisher based in Bridgend. They specialise
in publishing poetry and literature with a Welsh connection, either written
by the Welsh or heavily featuring Wales.
As a small independent publisher, Seren required a confident identity that
would allow them to compete with their larger competition, step into the
international marketplace and improve their brand awareness in the rest of
the UK and America.
Result
“We're delighted. The response has been universally
admiring, cementing relationships with existing customers and drawing in
new traffic. Videos are watched, content read, enquiries made and books
sold; customers enjoy visiting the new website,which in turn means authors and staff feel better connected with an audience which has traditionally bought or used our titles through third parties i.e. bookshops, libraries or big online retailers.”
Mick Felton - Publisher
Seren Books
Solution
To differentiate Seren and make their books jump from the bookshelves we
created a confident, traditional design with a modern twist.
The logotype created from scratch implies a sense of traditional printing /
publishing heritage and every letterform stems from the star.
The immediately recognisable icon can be used as a standalone star, dog-eared page or profile view of an open book.
The colour palette is reminiscent of the night sky, accented with teal to
appeal to a female audience.
Click here to download the Cardiff Design