Cardiff Design Festival

Brief

Roundhouse is a newly formed business and collaboration of experts that specialise in construction and building maintenance. They needed an identity design that would pitch them at the correct level and give the unknown start-up immediate credibility. We knew that Roundhouse had to immediately give the impression of being the big player equally at home servicing the nation, not just Swansea, recognising the client’s ambition to grow the business.

Result

“It's simple, modern and cleverly portrays the company’s name in an image. It allows for a change of colour scheme, fitting well with the various sectors in which we operate but retaining the brand. It has allowed a young and small company to pitch itself at a level which reflects the experience and competence of staff and directors. It has certainly brought with it increased confidence in our business, our customers and also our staff.” Robert Griffiths - M D Roundhouse Construction Ltd

Solution

Everything Roundhouse did seemed to be connected by surfaces, whether it be constructing, decorating or cleaning. Their services are both internal and external, and property related or ‘around the house’. The design was therefore inspired by the layers of the surfaces and the internal and external service offering. The colours are already synonymous with the market sector and help to give a sense of instant familiarity in the minds of the target market.

Project website

http://www.roundhouse.uk.com