Cardiff Design Festival

Brief

Rebrand the Education strand of the National Assembly for Wales: Engage a younger audience aged between 7 and 18 in the democratic process, educating them in the work of the National Assembly.

Result

As a relatively fresh project, launched at the beginning of the summer, the reaction has so far been positive. Feedback/comments thus far: “A fantastic educational resource/tool to be used in the classroom” “Excellent to develop new vocabulary” “Great to start a discussion with KS1 pupils” “Great to expand their thinking skills“ "Very eyecatching - it works well for adults too" "A really fun way of bringing politics to life" "Absolutely perfect for the classroom"

Solution

Of course, a number of possible directions and solutions were put forward, but the chosen approach of creating an illustration of a snapshot of a day in Wales had the right blend of informality coupled with true sophistication, which would work well within its intended environment. The illustration was commissioned featuring areas that legislation passed by the Assembly covers, creating a backdrop for an educational resource and brought devolution in Wales to life.