Menter a Busnes Brand Strategy

Category Brand Design
Client Menter a Busnes
Agency / Designer Hoffi Limited

Brief

Established in 1989 Menter a Busnes have become known as Wales' leading independent Business support, entrepreneurship and innovation organisation. Menter a Busnes approached Hoffi to work with them in developing their brand. The brand was to develop Menter to a new vision and development and aid them in moving and expanding their portfolio of services. The current mark had become to feel dated and also confusing with the fact of Menter a Busnes being an independent company.

Result

To be provided

Solution

Through an initial workshop with Menter we worked to see their thoughts for the future and how the current brand felt to them. It was clear from this meeting that the brand and language had become aligned with ‘being funded by WAG’ and also a traditional outlook on business. This was in total contrast with the group of people working day to day in Menter. We therefore worked closely to bring this feel of fresh and vibrancy to the work without alienating the values already strongly embedded.