Learning Practitioners' Association brand design

Category Brand Design
Client The Learning Practitioners' Association
Agency / Designer SiGGA Design Ltd / Simon Goss

Learning Practitioners' Association brand design

Brief

To create a new and relevant exciting brand identity for the LPA. To focus on developing a brand identity for the primary target market. To differentiate the LPA from its competition. The new brand should: Communicate professionalism but approachable (not ‘stuffy’, ‘officious’, or ‘aged’). Aim to raise our profile within the Learning and Development field. Support all products of the LPA. Be transferable across all communication tools

Result

The organisation have received a very favourable response from their existing members and are currently employing the brand across all of their ongoing publications. "Simon got to know what we were after and was dilligent in his pursuit of the design brief. What has been achieved fits perfectly with our brand position and the 'identity' has receive some rave reviews." Peter Mayes The Learning Practitioners'' Association

Solution

The LPA wanted a brand design that encompased both their main corporate logo and three 'product' logos that could work in harmony with each other. The LPA icon was designed from distilling a stylised version of the L, P and A and became the foundation of a striking but sober logo. We also developed a brand guideline document for the organisation setting out the core layout rules, font useage, chart styles etc.