Cardiff Design Festival

Brief

The Gower Getaways brand must set them apart from hundreds of UK holiday booking sites already online. The site must depict high quality whilst maintaing a holiday theme that appeals to mums. Rather than having the property search as the main focus of the site, the website should be structured around a package tailored to the customer’s needs. It is very important that the website is clean and the pages concise with easy navigation for optimal customer use.

Result

“My main reason for choosing James Good Ltd was their immediate understanding of the complex nature of the project...Their extensive preproject analysis has lead to an exceptional solution that has exceeded my expectations. From the feedback, the design reinforces the quality of our brand and develops customer and client confidence in our service. The website has encouraged property owners to move from their existing agent to ourselves.” Andrew Hilton - M D Gower Getaways Limited

Solution

The Gower is famous for its beaches, historical buildings & heritage. Gower Getaways is the purveyor of exquisite holiday homes and unforgettable holidays. With a man’s home being his castle and family beach holidays conjuring images of children building sandcastles, a sandcastle seemed the apt solution. The design style and colour palette were both chosen to give a sense of being comfortable and homely, giving mums confidence. The logotype integrates the castle element without clashing.

Project website

http://www.gowergetaways.co.uk