Fork 2 Fork Campaign - Real Food from Real People

Category Brand Design
Client WAG / EU Funded Project
Agency / Designer FBA

Fork 2 Fork Campaign - Real Food from Real People

Brief

To design campaign materials to help promote direct sales of food and drink from local producers. To increase awareness of farmers markets, farmshops, box schemes and on-line.

Result

The campaign has a further year to run but so far, its identity and design materials have helped raise awareness and build capacity in the sector as well as giving stakeholders a clear focal point for activities and contact. Meanwhile the Fork2Fork brand identity and website offer consumers a route to a web portal where to find producer stories and ... where to buy fresh produce direct - ie ‘Real Food from Real People!’

Solution

FBA Design Studio devised a range of materials to promote the concept of ‘Real Food from Real People’ and connect consumers with producers, A campaign bilingual website Fork2Fork has subsequently been developed using the strapline ‘Real Food from Real People.’ The designs are ‘earthy’ to chime with the informality of farmers markets, blackboards and handmade signage. FBA is now developing a range of generic templates for producers to help them increase their consumers’ interest.