A new boutique wine store in Penarth required a name as well as a brand. A competition was staged, encouraging members of the community to come up with a suitable name, but to no avail. The owner, Richard Silk approached NotJones asking for a succinct and distinctive brand and of course, a name for the business.
Result
A bold, witty (and rather talked-about) brand was achieved, Arthur the bear has quickly become a much loved figure in the shop - the amount of bear-related witticisms reached critical mass within a week of introducing Arthur (who is smarter than the average bear) to Richard and his staff. Bearly six months on from the launch, brand 'Arth' has developed nicely into a veritable honey-pot of merchandise and brand collateral - nothing to get grizzly about...
Solution
The name Arth Wine was derived from Penarth (Pen-Arth literally meaning 'Bear's Head') - and so our talisman 'Arthur' the bear was born. Arthur's image was bolstered by a type-treatment inspired by the traditional stencil letterforms used to mark the large oak casks used to ferment wine. A bold monochromatic palette with a splash of gold was utilised to add an air of authority to the proceedings and brand 'Arth' was formed.
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